15 golden rules for Web 2.0

VisionaryMarketing wrote an interesting post regarding the 15 golden rules for Web 2.0. I must say the 15 rules are somewhat similar to Andrew Mcafee's Enterprise 2.0 success factors.

The one thing that VisonaryMarketing struck me was "bringing real answers to real questions". I totally agree with this statement. Some of the people I come across in my consulting career are extremely passionate about web2.0 and enterprise 2.0. However, they JUST want to implement a web2.0 idea and not think about the actual impacts, environment and culture of the organisation. As I always say, Enterprise 2.0 is not just a system, its a system that involves major cultural changes for both management and non-management.

Please bear in mind, only implement a system to solve a problem not implement because its cool!