Engaging your customers

I have been discussing alot about how organisations can use enterprise 2.0 within the organisation. But enterprise 2.0 / web2.0 can be used to connect with your customers/clients, reach out to new markets and to some extent marketing as well.

campaignforrealbeauty.com has been highly successful in connecting with customers, delivered important messages and increase brand awareness (in the case for Dove). A browse on their website and you would find that there is a community within it where women participate in giving advises, mentoring and also various activities like quizzes and fashion tips.

What Dove has done was creating a community with an aim to improve the self esteem of women and a social network for women to support each other and provide a platform for women to communicate across the world.

This is not a new idea at all and many other organisations have been trying to do this as well. Robert Hillard wrote an interesting post with regards to using Facebook as a CDI. Organisations can bring marketing to the next level by analysing the customers online and providing customised data for the consumer.

Organisations should try to connect with customers at a deeper level, provide a sense of community and listen to feedback from customers. Constant improving of an organisations products and/or services can provide some level of competitive advantage to an oragnisation.