Delivering the correct data

Before Google appeared, too many a times, we have searched for something and something absolutely unexpected would appear on the web browser. Even though Google has made our life much better but it will delivers the unexpected information once in a while. Some might say that the search string was wrong or a whole range of reasons but ultimately this is not what the consumer wants. We want it now and we want it right.

So even though mashups, social networking and web 2.0 are all great ideas but once everyone gets onto the bandwagon, it becomes too much data to go through and people will get sick of the information overload - my RSS reader has hundreds of unread articles at the moment! We must understand that the final audience/consumer of technology are humans, it doesn't mean that as technology becomes better, humans would be able to process more information. We are still fundamentally the same human thousands of years ago. We are only capable of certain tasks to some extent.

Therefore for any of enterprise 2.0 initiatives to work, organisation must be able to deliver the right information to the right user at the right time... Easier said than done. Google, web 2.0 has certainly made life better but there is much more to be done in this space. We must be able to profile the consumer so well that we can deliver whatever he/she wants. Searching is the key and Google is doing a good job! Keep it up.